3 tips on how to right the perfect copy – Word Up! (Dutch with English Subtitles)

3 tips on how to right the perfect copy – Word Up! (Dutch with English Subtitles)

In this weeks episode of Word Up! Writer and text stimulator, Saskia Baardman gives us insight into the unconscious blocks we experience when trying to write.

Saskia, who’s company Raak met Woorden (Touch with Words) gives advice and guidance to small businesses on how to express themselves with the written word. Saskia give 3 useful tips on how we can learn to beat the negative thoughts in our heads and experience breakthrough in our writings.

 

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Transcripts

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For me, writing is

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A way of organising my thoughts

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When I write, its then that I really understand

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I feel rested

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and deeply conntect with myself

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Just being able to understand what its about and getting to the essence of things.

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Text writer

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My name is Saskia Baardman and I have a passion for language.

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Its started early on, have always had it.

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I’ve had my own copy writing company since 2010 called

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Raak met Woorden (Touch with Words)

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My activities include copywriting and i’m also a text stimulator

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Text stimulator?

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I help professional develop their own texts

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On one side I help them to dig into their own creativity and intuition

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and teach them to write freely so that they become a part of their own story they’re telling

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and in that way to write copy which is impact-full.

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The other side is that I give them practical tools to help them write better copy

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and ensure that it becomes one whole which communicates the right message.

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The entrepreneur as writer

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When you’re able to writing moving copy and immense yourself in it,

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as a writer it means

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that you are able to express yourself,

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What you really want to so and what your message is.

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You can communicate the essence.

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And for the person reading it,

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if they are impacted,

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then a good chance exists

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that they are taken in by the text,

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that they recognize something of themselves in your copy

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and form a connection with you.

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On top of that

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its possible that that person is able to jump into action

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and possibly order something or want to engage in your services

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or whatever you want to achieve

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But its important, that whatever you do, you do it from your very being

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or from your heart, you could say

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I’d like to offer you three tips which teach you

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3 tips on how to writing impact-full copy

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My first tip is:

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Give yourself time

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Writing means a lot of practising

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You only learn to write by doing it

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and also by making lots of mistakes,

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and by throwing lots of paper away or emptying your screen.

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My second tip is:

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Become aware of the voices in your head.

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Throughout the years, you have collected many judgements

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of yourself and others and these can become obstacles and block you expressing yourself.

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Or even the ability to write at all

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So, give them space

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and write them down to empty your head.

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My third tip is:

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Use your body and senses to bring your story to life.

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Get in touch with youtself

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so that you story can be expressed.

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Turn your body on in your daily life

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so that you become aware of all signals and signs

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that are coming towards you

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so that you have body for your story, text,

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so you can take the reader into understand you story.

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I’d also like to help you with

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writing your own impactful text

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so that your real voice can be heard

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so that its you in your copy

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and so you get the right kind of copy

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that fits with whom you are and what you’re about

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and attracts the target group that you want to reach

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Curious about your own impact-full copy?

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Get in touch with Saskia Baardman for an appointment

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For more information visit Saskia’s website:

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